K-EXPO Vietnam 2022 was successfuully organized

 

The K-Expo aims to expand overseas sales channels for Korean SMEs, popularise Korean culture and make the most of the Hallyu wave in the region to expand into Southeast Asian markets.

 

B2C K-Culture Exhibition (Oct 15-16) kick-started a series of cultural exchanges between South Korea and Vietnam. At booths infused with Korean culture, visitors had the opportunity to take part in a variety of "cool" activities. In particular, food, fashion, and cosmetics kiosks attracted a lot of visitors, especially young people.

 

The highlight of the event was the K-Expo Concert at the National Convention Center's Water Square, taking place from 19:00 to 21:00 on October 16, 2022. It featured top Vietnamese and Korean stars such as Binz, JustaTee, Min, Baek Ji Young, Moonbin & Sanha, and AB6IX.

 

B2B Meeting, the exhibition promoting Korean food and beverage export activities, was held at the JW Marriot Hanoi. Taking place from October 17 to 18, the exhibition attracted the participation of more than 120 businesses from Vietnam, Korea, the Philippines, Cambodia, Laos, and Malaysia.

 

Here are some highlights from K-EXPO Vietnam 2022!